About Me

Hi, I’m Tal Nimrodi—a brand strategist, storyteller, and organizational coach with a passion for helping wellness and food entrepreneurs build brands that stand out.

My journey started in 2014 when I founded Rusty’s Nuts, a nut butter brand that quickly became a household name in Israel’s wellness space, selling in over 300 stores. After selling the company in 2020, I led branding and marketing for The Stone Mill Coop, where I developed and launched multiple food and wellness brands, including Holy Cacao, Meme, Pat Bamelach, Quinoa To-Go and more, expanding their reach to over 1,000 locations.

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But my path wasn’t just about building brands—it was about building a life that aligned with my values. In 2021, after giving birth to my twin girls, my partner and I sold everything, traveled in a van for eight months, and eventually converted a bus into our home. During this time, I created Twins On Wheels, an adventure blog and Instagram page that led to collaborations with brands like Peak Design, Reima, and Lets Iksplor.

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This experience, as both a brand builder and a content creator, has given me a unique perspective. I understand not only how to create a compelling brand but also how to communicate it effectively across digital platforms. I’ve been on both sides—building businesses and working as an influencer—so I know what makes a brand resonate with audiences and how to craft partnerships that truly convert.

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Through these experiences, I’ve learned what it takes to grow a brand while navigating the chaos of entrepreneurship. Many founders struggle with brand clarity, storytelling, and staying organized—and that’s where I come in.

I offer a mix of strategic consulting and hands-on support to help you craft your brand story, develop a clear roadmap, and structure your time so you can focus on what truly moves your business forward.

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Let’s take your brand from scattered to strategic—so you can build with confidence, clarity, and impact.

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